Marketing

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Abolishing 457 visas: a risk or an opportunity for Australian digital and tech companies?

The great visa debate that has surprised us all. With PM Turnbull's announcement to put Australians first when it comes to jobs, many businesses are left wondering what the implications will be for their skilled workforce. As it currently stands, 216 skilled occupations have been cut from the list of professions eligible for 457 visas. [...]

By |April 19th, 2017|Marketing, Media, News, Technology|Comments Off on Abolishing 457 visas: a risk or an opportunity for Australian digital and tech companies?

Why a one-size-fits-all approach to content creation doesn’t work

Set against a backdrop of manicured gardens and the Sydney cityscape, Gruden stepped away from the digital space for a few hours on Thursday the 1st of December to attend the MediaSocial 09 event. Observing the afternoon sun setting from one of the many windows of the Ambush Gallery, the room was filled with some of the most influential names in media and technology. Speakers ranged from InStyle Australia, Westpac, Hootsuite, Mumbrella, Foxtel, Gruden and more, all sharing their valuable insights into current digital and technology trends. […]

By |December 6th, 2016|Investor, Marketing, Media, News, Technology|Comments Off on Why a one-size-fits-all approach to content creation doesn’t work

Gruden’s Andrew Vidler Talks Start-Ups Securing a Government Contract

The general consensus is that securing a government contract is a pipe dream for start-ups and small businesses. However, Gruden’s Managing Director of Government Practice, Andrew Vidler, dispelled this myth in a recent interview with The Canberra Times. […]

By |November 10th, 2016|Marketing, Media, News, Technology|Comments Off on Gruden’s Andrew Vidler Talks Start-Ups Securing a Government Contract

Gruden launches in Adelaide: Digital Marketing & Technology Seminar

It was a meeting of the minds on Thursday the 6th of October, as eager professionals and digital marketing enthusiasts settled into the seats for Gruden’s Digital Marketing and Technology Seminar. Held in the iconic Adelaide Oval stadium, this group of motivated individuals gathered to listen to some of the global leaders in innovation speak [...]

By |October 17th, 2016|Events, Loyalty, Marketing, News, Technology|Comments Off on Gruden launches in Adelaide: Digital Marketing & Technology Seminar

How to position your business as a digital disruptor in your industry

There’s electricity in the air when a group of motivated individuals come together to share innovative ideas. That’s just what it was like at our first Gruden Group Intelligent Interactions event which was held Thursday 4th August at Sydney Tower against the impressive backdrop of Sydney Harbour. A group of 70 professionals came together to hear what some of the leaders in innovation had to say. With guest speakers presenting from BlueChilli, Sitecore and Google, the crowd received a wealth of useful information that they could take away and apply to their own businesses. […]

By |August 11th, 2016|Marketing, Technology|Comments Off on How to position your business as a digital disruptor in your industry

Don’t assume you can reward your way to loyalty

Customer loyalty, reward and incentives are part of the marketing arsenal for today's brands. Yet, where we rarely hear of true product or service differentiation, is the loyalty programme as we know it truly powerful enough to drive the modern consumer to be brand loyal? In a recent interview about loyalty, Accenture UK Managing Director, Rachel Barton, stated; "With [...]

By |July 14th, 2016|Loyalty, Marketing|Comments Off on Don’t assume you can reward your way to loyalty

It’s funny and it’s not! Battling the stereotypical “girls can’t code” mentality

For many young adults thinking about their future careers, you would hope they never have to consider whether their sex will hold them back or become a stigma. However male-dominated sectors, like technology, have often had such a stigma attached to them. We think it is time that old stereotype is well-and-truly put to rest. So when we came [...]

By |May 20th, 2016|Marketing, Technology|Comments Off on It’s funny and it’s not! Battling the stereotypical “girls can’t code” mentality

Outdoor advertising, smartphones and the micro-moments in between

The latest research from outdoor advertising specialist, Outsmart, attributes the outdoor media space to a large uplift in mobile interactions through smartphone technology.  It is not a suprise to anyone these days to hear about smartphone technology popping up in the latest results, but with the growing focus on Google's coined 'micro-moments', hearing insights about what drives [...]

By |May 6th, 2016|Marketing, Media, Mobile|Comments Off on Outdoor advertising, smartphones and the micro-moments in between

Decision making with data

Too often we hear stories about how the “data” used to make decisions on performance digital strategy led to companies suffering in the aftermath, but clueless to the cause.  Companies rely on terabytes of data, smart analytics and smart people to justify their decisions. So how can they get it so wrong? The answer scarily simple: [...]

By |April 19th, 2016|Marketing|Comments Off on Decision making with data
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