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The Performance Marketing arm of Gruden can help your business make the most of your online presence. Via measuring traffic, monitoring conversions, optimising paid advertising campaigns and web pages we’ll help you achieve your business goals.

As a one-stop shop, Gruden’s integrated team will drive the results you want without compromising on messaging and creative execution. Driving strong return on investment through ongoing analysis, full transparency on metrics, unbiased reporting, and delivering insights and recommendations.

Gruden is the agency of choice for blue chip brands such as Woolworths, Betta Home Living, Ashley & Martin and Globus.


  • Conversion Rate Optimisation (CRO)
  • Search Engine Marketing (SEM)
  • Pay Per Click Advertising (PPC)
  • Search Engine Optimisation and App Store Optimisation (ASO)
  • Content marketing and copywriting
  • Social media marketing
  • Email marketing


Acquire is where our strategy begins. There are a few ways we can help you acquire the customers you want and need. To begin with, our experts spend time getting to know you, your brand and your objectives.



Now that you’ve found your online audience, how are you going to make them stay and come back again? Compelling content will not only engage your existing fan base, it’ll also draw and attract more bees to the honeypot.


Welcome to the third phase. This is where we seal the deal, lock them in, and see the fruits of our work with you grow. We don’t just sit back and watch the results flood in though. We tirelessly observe and tweak the campaign so we’re always kicking goals for your brand, helping to cultivate a digital presence that is always growing.

Focus on ROI

We believe that the foundation for long-term success is defining a solid digital strategy from the start and establishing measureable outcomes for traffic and conversions. Once launched, we track your campaign daily and provide unbiased recommendations on which channels to optimise, depending on your objectives, target demographic and resources.

Our focus is providing clients with recommendations for maximising their ROI online. Our work begins at developing a digital strategy that includes business and communication drivers, online goals, competitive landscape, communication strategies, and budget for implementing and delivering tactics over 12 months. Our services can be broken down into discrete offerings tailored to specific channels of your choice.

Performance Marketing

Performance Marketing
Case Studies

Betta Home Living

The BSR Group is a franchisor operating in the electrical retail industry and home appliances throughout Australia with over 200 stores. All franchisees are operating under the brand Betta Home Living.

BlackGlass Woolworths


Gruden has worked with Woolworths to develop a detailed framework for their social media presence. Since 2012, this presence has helped Woolworths to grow into one of the most trusted and celebrated brands on social in Australia.